In a news release, DSS said the PSAs are running on multiple platforms, including cable and broadcast TV, social media and streaming platforms.
The ads show the need the agency has for foster parents, specifically ones willing to care for teenagers. Ads also give a look at the services DSS provides, including adult protective services, food assistance, child care programs and the collecting and paying of child support.
“The agency’s greatest need remains foster homes willing to care for teenagers, sibling groups and medically fragile children,” the agency stated in a news release. “To learn more about becoming a licensed foster parent in South Carolina, please visit Heartfelt Calling.”
Other ads in this campaign focus on Daniel’s Law, which is designed to allow new parents to safely drop off a newborn up to 60 days old at certain sites, such as a fire station or hospital, without fear of getting in trouble.
The agency said since 2009, 63 babies have been safely surrendered under the law.
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“Our mission is to promote safety, support well-being, secure safe and permanent homes for children and youth, and strengthen families,” Michael Leach, DSS state director, said. “Our more than 4,200 DSS professionals live out our agency’s mission every day with courage and compassion. We are excited to be able to showcase our services in the hope that we can reach more South Carolinians and to further educate the public on our program areas.”
The video ad highlighting the need for foster homes for teenagers can be viewed here. The video ad on DSS services can be seen here. The ads explaining Daniel’s Law can be watched here and here. Each of the messages will also air in Spanish.
MYRTLE BEACH, SC (WMBF) – The South Carolina Department of Social Services (DSS) has initiated a new public service announcement (PSA) campaign aimed at raising awareness about the agency’s vital services.
DSS revealed that these PSAs are being broadcast across various platforms, including cable and network television, social media, and streaming platforms.
These announcements shed light on the pressing need for foster parents within the agency, particularly those willing to provide care to teenagers. Additionally, the PSAs provide insight into the diverse services offered by DSS, encompassing adult protective services, food assistance programs, child care initiatives, and child support collection and disbursement.
“The agency’s greatest need remains foster homes willing to care for teenagers, sibling groups, and medically fragile children,” the agency emphasized in its news release. To learn more about becoming a licensed foster parent in South Carolina, please visit Heartfelt Calling.
Furthermore, this campaign includes messages about Daniel’s Law, a legislative provision designed to allow parents to safely surrender a newborn up to 60 days old at specific sites, such as fire stations or hospitals, without facing legal repercussions.
DSS reported that since 2009, 63 babies have been safely surrendered under the provisions of Daniel’s Law.
Michael Leach, DSS state director, expressed the agency’s mission, stating, “Our mission is to promote safety, support well-being, secure safe and permanent homes for children and youth, and strengthen families. Our more than 4,200 DSS professionals live out our agency’s mission every day with courage and compassion. We are excited to be able to showcase our services in the hope that we can reach more South Carolinians and further educate the public on our program areas.”
