Munchkin Inc., a leading baby lifestyle brand, has unveiled its groundbreaking product, the Flow Nipple Shield+, the world’s first nipple shield that lets mothers see real-time milk flow during breastfeeding. This innovation marks the first of many new infant feeding products Munchkin will launch as it expands into the infant nutrition space.
The Flow Nipple Shield+ helps breastfeeding moms by providing visual confirmation of milk flow, reducing uncertainty and boosting confidence. Munchkin’s ongoing U.S. clinical study involving 301 mothers has shown remarkable results: nearly 93% of users continued breastfeeding six months postpartum, with the majority reporting increased confidence in their breastfeeding abilities.
“We’re committed to supporting maternal health and infant nutrition with innovative products like the Flow Nipple Shield+,” said Steven B. Dunn, founder and CEO of WHY Brands Inc., which owns Munchkin.
Key features of the Flow Nipple Shield+ include:
Innovative Design: The patented milk channel allows moms to see their baby’s nourishment in real-time.
Safety: Made from 100% BPA-free food-grade silicone, safe for up to 200 uses.
Inclusive Sizing: Available in four sizes (16mm, 20mm, 24mm, and 28mm).
Convenience: Comes with a cleaning syringe and a travel/sterilizing case.
Munchkin is also donating up to 50,000 units of the Flow Nipple Shield+ to WIC (Women, Infants, and Children) programs across the U.S. this year to support breastfeeding mothers.
The Flow Nipple Shield+ Starter Kit, priced at $39.99, will be available for purchase at Munchkin.com, Target, and Walmart.
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