Luxury car brand BMW has partnered with baby gear company Nuna to unveil an exclusive collection of strollers and carry cots in Singapore this March. Designed for families who value both quality and style in their daily routines, the collection blends innovative design with practicality.
The collaboration focuses on enhancing the user experience through thoughtful design, with each product reflecting both brands’ commitment to safety, durability, and aesthetic excellence. The collection includes three strollers and one carry cot, each featuring design elements inspired by BMW, such as wheels with a BMW pattern, rims resembling BMW tires, and subtle BMW logos and details.
The strollers come in a range of colors: the MIXX next is available in black, the TRIV next in grey, and the TRVL lx in off-white. For parents of younger children, the LYTL carry cot is offered in a grey tone.
Austin Hodges, Chief Marketing Officer at Nuna, explained, “Our collaboration with BMW is a natural fit, driven by a shared passion for premium quality and innovative design.”
He added, “We’re excited to combine our expertise to create premium products that will enhance the daily lives of our discerning customers who prioritize thoughtful design and exceptional quality for themselves and their families.”
Stefan Karch, Head of BMW Lifestyle & Licenses, shared his enthusiasm: “We’re thrilled to collaborate with Nuna and look forward to enhancing the lives of our customers with these exciting new products.”
Marta Piña Fernández, Head of Marketing for EMEA and APAC at Nuna, emphasized the significance of the partnership: “Working with BMW allows us to push the boundaries of baby gear design, setting a new standard for quality and style that creates lasting memories for families.”
Nuna and BMW are not the only brands to have introduced unique products in Singapore. Earlier this year, local oat milk brand Oatside partnered with phone accessory brand CASETiFY to launch a new collection. The “Oatside x CASETiFY” range combined playful designs with practicality, offering a variety of customizable accessories for the back-to-school season.
The collaboration merged CASETiFY’s tech expertise with Oatside’s whimsical approach, transforming everyday tech accessories into personalized, functional pieces. Inspired by the self-expression seen on school lockers, the collection celebrates individuality with bold designs that allow users to make a statement with their tech gear.
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