New Delhi: MamyPoko Pants has launched a new campaign, #HarBabyKaPehlaDiaper, aiming to establish itself as the top choice for new mothers across India. The brand focuses on promoting the safety, hygiene, and comfort of its diapers, positioning itself as the preferred option for newborns.
The campaign centers around a digital film that highlights the emotional journey of new mothers who want to make every first moment with their babies special. It showcases the upgraded MamyPoko Pants Extra Absorb Newborn diapers, which feature a third absorption layer. This new layer offers up to 12 hours of deep absorption, preventing sogginess and ensuring better sleep for both babies and their mothers—a major concern for parents.
To reach today’s tech-savvy mothers, the campaign is being promoted across popular social media platforms such as Instagram, Facebook, and YouTube. Collaborations with influencers who are new moms have also helped broaden the campaign’s impact and strengthen connections with its target audience.
The diapers are made with natural ingredients, including coconut oil extract, which is gentle on a baby’s sensitive skin. They also feature an innovative Flexi Fit design, which is made for newborns up to 5 kg. This design helps distribute pressure evenly across the baby’s tummy and back and provides double protection against thigh leakage, offering added safety and comfort for new moms.
Toshiyuki Nakamura, Marketing Head of Unicharm India, commented on the campaign, saying, “Our new campaign aims to make the first experiences with babies truly special. MamyPoko Pants continues to support deep absorption without sogginess with the Extra Absorb Newborn diapers, helping babies sleep peacefully. With this upgrade, we hope to meet the evolving needs of new mothers and present our product in a fresh light.”
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