Johnson’s Baby recently hosted its much-anticipated ‘Onederland’ event in Delhi, showcasing its latest gift range to an audience of over 280 influencers and industry experts. The event, which celebrated the arrival of new babies, introduced a series of thoughtfully curated gift sets designed to meet the needs of new parents and their infants.
Innovative Gift Sets and Personalized Maternity Bags
At the heart of the event were Johnson’s Baby’s new gift sets, which come in four distinct variants. Each set includes a selection of the brand’s popular products, tailored to support new mothers and their newborns. For the first time, Johnson’s Baby is offering a maternity bag as part of the gift set. This bag, which can be personalized with the baby’s name, is designed to be durable, water-resistant, and easy to carry. It aims to provide convenience for mothers during outings, with features that ensure a worry-free experience even in case of spills.
The new gift sets reflect Johnson’s Baby’s commitment to celebrating the special moments of parenthood and offer practical solutions for everyday needs.
AI-Generated Lullaby Adds a Unique Touch
One of the most innovative aspects of the launch is Johnson’s Baby’s introduction of an AI-generated lullaby. Developed in collaboration with Hogarth, this feature allows parents to create a personalized lullaby by scanning a QR code found on any Johnson’s Baby gift box. The lullaby can be customized with the baby’s name and is available in both English and Hindi. This new feature aims to enhance the bedtime routine, adding a personal and memorable touch to the baby’s nap time.
Insights from Industry Leaders
Manoj Gadgil, Business Unit Leader-Essential Health and Vice President Marketing at Kenvue, expressed enthusiasm about the new launch. “We are excited to launch our new Johnson’s Baby curated gift sets,” Gadgil said. “Johnson’s Baby has always focused on enhancing the joys of parenthood, and we hope these gift sets become synonymous with the joys associated with the birth of a newborn. Our gift sets have been thoughtfully curated with many personal touches, including an AI-powered lullaby and our best-selling products designed to help protect a baby’s delicate skin.”
Event Highlights: A Comprehensive Motherhood Journey
The ‘Onederland’ event was a comprehensive exploration of the motherhood journey, divided into three key segments: Journey to Day 1, Preparing for Day 1, and Day 1 and Beyond.
Journey to Day 1: This segment featured a Promise Wall activation where mothers, referred to as ‘Chief Oneder Officers,’ shared their personal stories and experiences. This interactive component allowed participants to reflect on their own journeys and connect with others in similar stages of parenthood.
Preparing for Day 1: The focus of this segment was on ingredient transparency and selecting the best products for a baby’s sensitive skin. Experts provided insights into how to choose products that are gentle and safe for newborns, ensuring that parents make informed decisions.
Day 1 and Beyond: The final segment included experiential zones and expert-led sessions that covered various aspects of baby care. Topics included baby skin science, debunking common myths, and practical tips for the first bath, massage, and other early parenting practices.
Conclusion
Johnson’s Baby’s ‘Onederland’ event successfully highlighted the brand’s new offerings and commitment to supporting new parents. With innovative products such as the personalized maternity bag and AI-generated lullaby, Johnson’s Baby continues to enhance the joys of parenthood. The event’s comprehensive approach to discussing the motherhood journey provided valuable insights and practical advice for parents, reinforcing Johnson’s Baby’s role as a trusted partner in early childhood care.
