Liz Hilton found adjusting to a sleep routine after the birth of her first baby more challenging than expected. Like many new parents, she tried swaddling her newborn, hoping it would ease the transition to sleep.
Swaddling involves wrapping babies snugly in a blanket, which can simulate the womb’s feeling. This method is known to help calm and relax infants, promoting better sleep. The American Academy of Pediatrics recommends swaddles and swaddle sacks for babies until they can roll over on their own. The swaddle industry has grown significantly, exceeding $325 million last year.
Hilton, however, faced difficulties with swaddling. Her baby, a “veritable Houdini,” managed to wriggle out of every swaddle she tried. Frustrated by her lack of success, Hilton decided to create her own swaddle. Her goal was to design one that was escape-proof, soft, stretchy, breathable, safe, and comfortable.
With her background in 3D knitting and experience in technical garment design, Hilton used her company, KNITit, to develop the “Swaddelini.” This swaddle features patented Hug Technology, designed to provide a comforting hug sensation throughout the night.
Hilton launched the Swaddelini in 2018. By 2021, the swaddle gained viral popularity. Parents and nurses alike began to endorse it, and it became known as the swaddle for babies who resist traditional swaddles.
Parents have embraced the Swaddelini. “This swaddle rules,” one mother said. “It comforts our baby and helps with settling into a sleep routine.” Another parent appreciated the Swaddelini’s design, noting that it prevents their baby from escaping and waking up.
In response to its success, Hilton has expanded her product line. Options now include super-soft bamboo blankets, ‘arms out’ designs, preemie wraps, lightweight summer swaddles, and knit versions with openings for tube feeding.
Hilton’s innovative designs continue to attract parents seeking effective solutions for better sleep routines for their babies.
