In 2024, the food and beverage industry in India experienced a range of events with far-reaching implications for public health, consumer trends, and regulatory developments. Below are the top 10 most-read food and beverage stories that captivated readers and shaped the industry this year.
1. Rising Threat of Antibiotic Resistance in Food Animal Production
Researchers in India have raised alarms about the misuse of antibiotics in food animal production across Asia, which poses a serious threat to public health. Overuse of antibiotics in livestock, poultry, and aquaculture has led to a disturbing rise in antibiotic resistance. This resistance can be transferred to humans through the food chain, making it more difficult to treat diseases and posing a significant health risk globally.
2. Plant-Based Dairy Brands in Regulatory Limbo
In 2024, plant-based dairy brands in India began steering clear of using conventional dairy terms like “milk” and “cheese” on their labels due to ongoing regulatory uncertainty. In previous years, the Food Safety and Standards Authority of India (FSSAI) had banned these terms for plant-based products, but the Delhi High Court temporarily stayed the order. However, with the legal ambiguity still unresolved, brands are cautious to avoid potential regulatory conflicts.
3. Hindustan Unilever’s Focus on Premium Products
Hindustan Unilever India (HUL) has shifted its focus to a premium strategy in an effort to sustain growth in the food and beverage sector. Products like Horlicks Plus embody this approach, which aims to meet the growing demand for value-added, higher-priced offerings. Despite facing challenges such as climate change and economic instability, HUL believes that the future of the food sector lies in premium products that deliver better quality and nutrition to consumers.
4. Salud Beverages: A Startup Revolutionizing Ready-to-Drink Cocktails
Indian startup Salud Beverages is making a significant impact in the ready-to-drink cocktail market. Expanding their product range, the company has also ventured into lifestyle sectors such as fashion, music playlists, and NFTs to attract a younger, trend-savvy audience. With India’s youth population enjoying increasing disposable income, the demand for unique and convenient beverages continues to grow. However, experts caution that excessive alcohol consumption can harm health.
5. Impact of Climate Change on Food Production
Climate change has continued to affect food production in India, with unpredictable weather patterns causing challenges in crop yields and food supply chains. Industry experts emphasize the need for innovative agricultural practices and better climate adaptation strategies to ensure long-term sustainability in food production and supply.
6. Surge in Popularity of Health-Conscious Eating
In 2024, there has been a noticeable shift towards health-conscious eating in India. Consumers are increasingly prioritizing products that promote well-being, such as organic foods, plant-based alternatives, and low-sugar options. This trend has prompted brands to innovate and offer healthier alternatives to traditional food items.
7. Fast-Food Chains Facing Increased Health Scrutiny
Fast-food chains in India are under increased scrutiny as consumers become more health-conscious. As obesity and other lifestyle diseases continue to rise, many fast-food companies are adjusting their menus to include healthier options, such as salads, lower-calorie meals, and plant-based choices. However, experts argue that more significant reforms are necessary to address the long-term health impacts of fast food.
8. FSSAI’s Push for Transparency in Food Labeling
The Food Safety and Standards Authority of India (FSSAI) has ramped up efforts to improve transparency in food labeling. In 2024, the agency introduced new guidelines requiring clearer nutritional information on food packaging. This initiative aims to help consumers make more informed decisions about their food choices and improve public health.
9. Rise of Plant-Based Alternatives in India
The plant-based food market in India has been growing rapidly, with more consumers seeking vegan and vegetarian options due to health and environmental concerns. Companies are capitalizing on this trend by expanding their plant-based product offerings, from dairy alternatives to meat substitutes. The growing popularity of these products reflects a broader shift toward sustainable and health-focused eating habits.
10. Sugar Tax Proposal to Combat Rising Obesity Rates
Amid concerns about rising obesity rates in India, there have been discussions about introducing a sugar tax to curb the consumption of sugary beverages and processed foods. Public health advocates argue that a sugar tax could help reduce the prevalence of diabetes and other related health issues. However, the proposal has faced opposition from the food industry, which is concerned about potential negative economic impacts.
These top food and beverage stories of 2024 reflect the ongoing challenges and opportunities in India’s dynamic industry. As consumer preferences evolve and regulatory frameworks adjust, the sector continues to shape public health trends and economic growth.
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