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US Baby Food Market Grows with Sustainable Practices and Social Media Boost

by daisy

Dublin, June 25, 2024 — A new report, “United States Baby Food and Infant Formula Market Report by Types, Distribution Channel, Region, Company Analysis 2024-2032,” is now available on ResearchAndMarkets.com.

The US baby food and infant formula market is projected to reach $13.95 billion by 2032, up from $8.84 billion in 2023, growing at a CAGR of 5.20% from 2023 to 2032.

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Key players in this market include Abbott Laboratories, Kraft Heinz Company, Hero Group, Hain Celestial Group Inc., Nestle, Lactalis (Stonyfield Farm, Inc.), Reckitt Benckiser Group plc, and Danone. These companies are employing various strategies to increase market share, profitability, and competitiveness.

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Parents‘ knowledge of the nutritional content of infant meals is crucial in this sector. There is a significant market for organic infant foods that are free from artificial fertilizers, pesticides, hormones, antibiotics, and other chemicals.

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The increasing demand for ready-to-drink (RTD) baby meals, driven by busy lifestyles and higher consumer spending, is a major growth factor. The expansion of online retail, along with brand promotion and social media advertising, has also significantly boosted the baby food and infant formula market in the US.

Introducing new products is key to generating demand in the US baby food and infant formula industry. Successful product launches help expand the market by attracting more consumers. These innovations increase company revenue and customer base, providing a competitive edge and highlighting growth potential in this dynamic market.

The US baby food and infant formula industry is also seeing a rise in sustainable practices and eco-friendly packaging. As parents increasingly prioritize environmental values, companies are adopting sustainable production, packaging, and distribution methods. There is a growing demand for recyclable and biodegradable packaging, such as stand-up zipper pouches made from recyclable materials. This shift aligns with increasing environmental concerns and reflects parents’ desire for the best products for their children and the planet.

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